In this episode of More Elephant, we sit down with Andrew Watterson, founder of Blue CSR Strategies, an ESG consulting firm dedicated to helping businesses, governments, and nonprofits accelerate their impact on their environmental and sustainability strategies.

Andrew’s journey began with early inspiration from his grandmother and sixth-grade science teacher, both passionate about environmental stewardship and social justice. From there, he led sustainability efforts at KeyBank and GOJO Industries, navigating the unique challenges of driving change within large organizations.

We explore the real-world impact of ESG in business, from the importance of shifting mindsets to the critical role of producer responsibility in tackling plastic waste. Andrew shares insights on how companies can reduce, reuse, and recycle with a closed-loop approach, and how sustainability can drive innovation, attract talent, and strengthen brands.

Heather Tuason didn't set out to be an entrepreneur—she hustled through a tough childhood in Southern Virginia, working full-time at Domino's Pizza from age 15 to support her family after her parents' divorce, all while raising her younger sister and powering through college.

That grit forged her "doer" mantra, propelling her from bank teller to Capital One exec, where she spotted a glaring gap: 50% of small businesses fail by year five, mostly due to cash flow woes with the vast majority lacking any financial plan.

Frustrated by corporate red tape blocking her fintech fixes, she launched Arena in 2019—a 2025 Inc 5000 honoree (#409)—pivoting boldly from a failed cashflow platform (Arena Pay) to matchmaking elite fractional CFOs for growing companies needing bookkeeping, payroll, forecasting, and strategic firepower without full-time costs.

In this conversation with Andy Ellwood, founder of Stretch, we explore what happens when childhood frugality, serial entrepreneurship, and AI-powered innovation collide around one persistent problem: how to know you are paying the best price for groceries.

Stretch is building the first true shopping intelligence platform, empowering everyday families to compare full basket prices across nearby stores before they shop—saving families over $1,000 a year amid relentless inflation in early results.

Andy takes us from a Texas homeschool experience where grocery runs taught math and ingenuity, through startups acquired by Facebook, Google, and private equity, to the tragedy of losing a key investor days before funding and COVID shuttering his prior venture Basket.com.

In this conversation with Dr. Ella Fung and Dr. Nancy Schoenbrunner, co-founders of Rosalind Dx, we explore what happens when scientific rigor, lived experience, and a bold entrepreneurial leap collide around one simple but powerful idea: access.

Rosalind Dx is reimagining prenatal testing by moving it from complex, centralized genome sequencing to a faster, more affordable PCR-based approach. The result? A potential step-change in how non-invasive prenatal testing is delivered, who can access it, and how quickly families receive answers.

Ella takes us from Hong Kong to Cambridge to Oxford and into the deeply personal moment of navigating her own pregnancies, where she experienced firsthand how insurance coverage can determine access to critical information. Nancy shares the origin story that begins not in a boardroom, but with a dream, a whiteboard sketch, and decades of experience working alongside the inventors of PCR at Roche.

In this second part of the conversation with Anita Ghosh, founder and CEO of Bridjr, we go deeper into what is really missing from most transformation efforts. We talk about why organizations keep failing at digital transformation, why technology alone is not enough, and why human adoption is the real driver of return on investment.

Anita brings a powerful, practical framework that connects strategy, systems, and soul to the work. We discuss how organizations are building compound debt when they ignore the human experience and Anita offers insights from her own journey that provide leaders with a blueprint for what they need to do differently.