Season 2, Ep. 11 | ‘Bridjr’ To More Human-Designed Experiences: Part 1
In this episode of More Elephant podcast, we sit down with Anita Ghosh, Founder and CEO of Bridjr, for a deeply human conversation about leadership, listening, and what it really takes to build organizations that work for people, not just systems.
Anita’s work sits at the intersection of empathy, technology, and business transformation. However, this conversation goes further than frameworks and models - so much further that we are holding space over two episodes for the conversation.
We talk about the quiet moments that shape careers, the cost of external validation, and what happens when leaders stop trusting themselves. Deeply personal, Anita shares her path from large organizations to founding Bridjr including the moments that forced her to slow down, listen, and choose bravery without a safety net.
We also unpack why so many organizations struggle with change, how internal transformation thinking and impact often lags behind external ambition, and why human adoption is the real driver of ROI in technology. At its core, this episode is about remembering that progress starts with listening and that being human is not a liability in business. It is the advantage.
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Show Notes
Anita Ghosh has spent her career asking a question most organizations avoid: why does transformation so rarely deliver what it promises?
As a senior executive inside some of the world's most complex organizations, Anita was accountable for the kind of capital investment where failure has real consequences. She saw the same pattern everywhere: enormous resources poured into change initiatives that looked right on paper but quietly accumulated invisible debt. Lost trust, disengaged employees, customers who never adopted, and ROI that never materialized.
She built Bridjr to fix that.
Anita is the Founder and CEO of Bridjr, a category-defining growth architecture company that does what the market has failed to do: operationalize human truth into business impact. Through Bridjr, she has developed a portfolio of proprietary software, products, and operating systems that translate emotional and behavioral insight, paired with human context, into systems that predict adoption, build trust, and drive measurable impact. Her flagship methodology, Bridge to Impact, integrates strategy, systems, and soul into a single architecture for growth that drives adoption, builds belief, and creates growth that compounds.
Bridjr has been recognized as Best Transformation Consultancy internationally, a Top 10 CX Company in North America, and a Top 50 Most Innovative Company in Canada. Anita has been named among the Most Influential CEOs in Consulting and has spoken on stages from Stanford to the World Economic Forum in Davos.
But for Anita, the recognition matters less than what it represents: proof that a different model works. That human intelligence, real insight into what people believe, fear, trust, and need, is not a soft input. It is the hardest, most economically decisive lever in business. That the compound debt of transformation done poorly is one of the largest hidden costs organizations carry. And that the leaders who learn to see it, design systems that account for it, and build for it will outperform those who don't.
She believes business shapes the human experience at scale. Her mission is to make sure that power is used well, building organizations where economic value and human value multiply each other.
Key More Elephant Takeaways in this Episode:
Anita explains why organizations often struggle when the inside doesn’t change as quickly as the outside, emphasizing that real business value comes from human adoption and continued use, not just implementation.
We discuss how systems that reward performance over alignment can quietly erode a leader’s inner compass.
Anita shares how listening opened up new choices for her life and expanded how she saw herself and her purpose.
We talk through how leaders grow when they give themselves permission to step off the expected route and create their own story.
and more…
More About Anita Ghosh and Bridjr:
LinkedIn | Bridjr.com
Transcript
More Elephant Intro
[00:00:38] Jason Rudman: My guest today founded her company with the belief that empathy sits firmly at the heart of any decision as organizations determine how to deliver the right experience in a digital age. She's set out to bring more of the best of humanity to business while making it her mission to help leaders achieve their vision and have huge impact, and that it is her team's humanity and depth of understanding that differentiates them in a world increasingly reliant on machines and algorithms.
It is with joy that we welcome Anita Ghosh, founder of CEO of Bridjr, spelled, B-R-I-D-J-R, to the podcast.
[00:01:19] Anita Ghosh: I love that you included the spelling. Thank you for that.
[00:01:22] Jason Rudman: It's incredibly important.
[00:01:23] Anita Ghosh: Yes, it's incredibly important. I really appreciate that. There's a reason for J.
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