Season 2, Ep. 10 | Burn On, Not Out with Brooke M. Dukes
In this episode of the podcast, we kick off 2026 with Brooke Dukes — author, executive coach, and founder of BMD Consulting and Success by Design Club. Her book, ‘Burn On, Not Out’, is her personal narrative that led to the creation of her business focused on empowering high-achieving leaders to conquer burnout through human design and purpose alignment.
The realization that Brooke, as a corporate high-flyer, was risking it all, including flying at eight months pregnant for the sake of large bonus led to a More Elephant epiphany and has evolved into a mission blending behavioral science, neuroscience, and ancient wisdom to foster fulfillment over frenzy.
Success by Design Club is more than a community; it's a lifeline for leaders who feel they are on the hamster wheel. The ‘Club’ offers monthly coaching, resources, and tools such as the GRACe communication framework, to intersect personal purpose with professional wins.
In the episode, Brooke recounts her pivot from Fortune 100 burnout to network marketing to insurance sales to consulting for giants like Quicken Loans to now channeling myriad lessons into small business leaders craving conscious culture.
We explore human design's blueprint for deconditioning trauma-driven hustle, balancing masculine-feminine energies, and how Brooke’s Culture Compass assessments guide company transformation. Brooke's path highlights resilience, intuition trust, and slowing down to ignite genius. She is continuing to Burn On by helping others identify the signs and prevent Burn Out.
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Show Notes
Brooke M. Dukes is the founder of BMD Consulting and the Success by Design Club—transformational spaces where ambitious leaders stop chasing success and start becoming their own strategy.
Rooted in 20+ years of leadership, sales, and performance strategy—including as a Fortune 500 exec and global consultant—Brooke now partners with purpose-led CEOs, visionaries, and trailblazers who know deep down: we’re not just building businesses, we’re elevating humanity.
Her methodology blends behavioral science, neuroscience, Human Design, and energetics to dissolve the disconnect between who you are and how you lead. The result? Leaders who create cultures of trust, clarity, and connection—where performance thrives because people do.
She’s the creator of the GRACe™ Communication Framework and the Culture Compass™ Diagnostic—two groundbreaking tools that help organizations scale with alignment, not just ambition. Brooke’s clients have generated over $54M in revenue, reduced leadership turnover by 22%, and built workspaces where vision, values, and actions align.
Brooke is a #1 international best-selling author of Burn On, Not Out: Finding Fulfillment Beyond Success, speaker, and host of the Burn On, Not Out podcast. Known for her truth-telling energy and heart-forward strategy, she’s here to usher in a new era of conscious leadership—where growth is measured not just in profit, but in impact, integrity, and the wellbeing of the people driving it.
Brooke lives in Austin, Texas with her husband Ryan, two incredible kids, and Winston, the beloved Bernedoodle and Chief Vibe Officer of BMD.
Key More Elephant Takeaways in this Episode:
Brooke reveals her "More Elephant moment" — preterm labor on a corporate jet exposing value misalignments from childhood trauma, fueling her exit to entrepreneurship.
Brooke demystifies human design as a DNA blueprint from neutrinos and ancients, revealing purpose, genius, and deconditioning for flow over grind.
Brooke details Success by Design Club for coaching, GRACe rapport-building, and Culture Compass to craft inner-outer success.
and more…
More About BMD Consulting:
brookemdukes.com | Burn On, Not Out Podcast | Burn On, Not Out Book | Success By Design Club
More About Brooke Dukes:
Facebook | Instagram | LinkedIn
Transcript
More Elephant Intro
[00:00:38] Jason Rudman: So here we are in 2026, and as I was framing what we wanted the first conversation in 2026 to be, I don't know about you, but I am not really a resolution setter anymore.
I do believe in recentering myself in 2026, but it doesn't come with a list of, oh, I'm going to do that, I'm gonna do this, I'm gonna do that probably because most of the time I actually don't make it to March before I've given up that resolution.
Brooke Dukes is the author of Burn On, Not Out, a book that will take you on a journey of how to rethink your relationship with achievement, burnout, and purpose.
There is a More Elephant moment that Brooke is going to get into as we engage in conversation that led her to build a company and a key Success by Design Club that will help leaders intersect their personal and their professional life and rethink the relationship that they have with their purpose and what they're seeking to achieve.
Brooke, it is 2026. I am delighted that you found the time in your busy schedule to join us on the More Elephant podcast. Welcome.
[00:01:54] Brooke Dukes: Thank you so much for having me. Really excited.
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