Season 2, Ep. 9 | Designing With Intention: Jorge Perez on Building Betsy Moss
In this episode of More Elephant, we sit down with Jorge Perez — the Venezuelan-American designer and entrepreneur behind Betsy Moss, a women’s ready-to-wear brand celebrated for its effortlessly sexy yet chic resort wear. What began as a childhood game of dressing up with his sister has evolved into a thriving fashion house that blends Miami’s vibrant energy with the elegance of Venezuelan culture.
Betsy Moss is more than just a clothing line; it’s a lifestyle brand that empowers women to feel glamorous and beautiful, whether they’re relaxing or entertaining. Jorge shares the story of his hands-on apprenticeship in the fashion industry, the challenges of scaling a brand in a competitive market, and the pivotal moments that shaped Betsy Moss’s journey.
We dive deep into the entrepreneurial spirit that drives Jorge, the importance of authenticity in design, and the vision for expanding Betsy Moss into new markets and product lines. We explore the impact of global supply chain issues, the evolution of production strategies, and the role of social media in amplifying the brand’s reach.
From navigating the complexities of international manufacturing to embracing the power of organic content, Jorge’s journey is a testament to passion, resilience, and flair.
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Show Notes
Jorge Perez is the creative force behind Betsy Moss, a women’s resort and event wear brand known for its bold femininity, vibrant color stories, and a distinctive blend of Miami glamour with Venezuelan soul. Building on the brand’s success, Jorge expanded his vision with Jorge Moss, a men’s sportswear line rooted in effortless elegance, simplicity, and modern sophistication.
With over 20 years of experience in the fashion industry, Jorge brings a deep, well-rounded understanding of design, production, marketing, and styling, allowing him to approach fashion both creatively and strategically. Raised between cultures and inspired by travel, art, and human connection, he designs for people who dress with intention, whether they’re arriving at a beachside celebration, a destination wedding, or a night that turns into a story.
His work reflects a strong appreciation for craftsmanship, movement, and confidence, celebrating individuality without taking itself too seriously. Beyond fashion, Jorge is passionate about storytelling, community, and creating spaces where style feels inclusive, expressive, and personal. Through Betsy Moss and Jorge Moss, he continues to redefine resort wear as a lifestyle one that’s bold, emotional, and unapologetically alive.
Key More Elephant Takeaways in this Episode:
Jorge discusses how his Venezuelan heritage and upbringing in Miami influenced the aesthetic of his collections, blending resort wear, lifestyle, and vacation vibes.
Jorge shares his path from marketing intern to hands-on apprenticeship in the fashion industry, emphasizing passion and drive as the keys to his success.
The conversation covers the challenges of launching and scaling a fashion brand, including navigating production, quality control, and distribution networks.
…and more
More About Betsy Moss:
betsymoss.com | Instagram | Facebook | Pinterest | YouTube | Jorge Perez
Transcript
More Elephant Intro
[00:00:38] Jason Rudman: On this episode of More Elephant, we are talking with Jorge Perez. Jorge is an American-Venezuelan clothing designer and entrepreneur who launched the women's ready-to-wear collection, Betsy Moss, in 2010.
Betsy Moss is named after Jorge's sister and muse, Betsy Perez. We're going to get into that—what it means to have a muse that's your sister.
Betsy Moss is manufactured in the United States and well-known for their women's statement wear; from resort style flowy dresses to amazing day-and-night pieces that, as Jorge likes to say, are always sexy but chic.
So, Jorge, welcome to the More Elephant podcast.
[00:01:18] Jorge Perez: Thank you for having me. I'm happy to be here.
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