Heather Tuason didn't set out to be an entrepreneur—she hustled through a tough childhood in Southern Virginia, working full-time at Domino's Pizza from age 15 to support her family after her parents' divorce, all while raising her younger sister and powering through college.

That grit forged her "doer" mantra, propelling her from bank teller to Capital One exec, where she spotted a glaring gap: 50% of small businesses fail by year five, mostly due to cash flow woes with the vast majority lacking any financial plan.

Frustrated by corporate red tape blocking her fintech fixes, she launched Arena in 2019—a 2025 Inc 5000 honoree (#409)—pivoting boldly from a failed cashflow platform (Arena Pay) to matchmaking elite fractional CFOs for growing companies needing bookkeeping, payroll, forecasting, and strategic firepower without full-time costs.

In this conversation with Andy Ellwood, founder of Stretch, we explore what happens when childhood frugality, serial entrepreneurship, and AI-powered innovation collide around one persistent problem: how to know you are paying the best price for groceries.

Stretch is building the first true shopping intelligence platform, empowering everyday families to compare full basket prices across nearby stores before they shop—saving families over $1,000 a year amid relentless inflation in early results.

Andy takes us from a Texas homeschool experience where grocery runs taught math and ingenuity, through startups acquired by Facebook, Google, and private equity, to the tragedy of losing a key investor days before funding and COVID shuttering his prior venture Basket.com.

In this conversation with Dr. Ella Fung and Dr. Nancy Schoenbrunner, co-founders of Rosalind Dx, we explore what happens when scientific rigor, lived experience, and a bold entrepreneurial leap collide around one simple but powerful idea: access.

Rosalind Dx is reimagining prenatal testing by moving it from complex, centralized genome sequencing to a faster, more affordable PCR-based approach. The result? A potential step-change in how non-invasive prenatal testing is delivered, who can access it, and how quickly families receive answers.

Ella takes us from Hong Kong to Cambridge to Oxford and into the deeply personal moment of navigating her own pregnancies, where she experienced firsthand how insurance coverage can determine access to critical information. Nancy shares the origin story that begins not in a boardroom, but with a dream, a whiteboard sketch, and decades of experience working alongside the inventors of PCR at Roche.

In this second part of the conversation with Anita Ghosh, founder and CEO of Bridjr, we go deeper into what is really missing from most transformation efforts. We talk about why organizations keep failing at digital transformation, why technology alone is not enough, and why human adoption is the real driver of return on investment.

Anita brings a powerful, practical framework that connects strategy, systems, and soul to the work. We discuss how organizations are building compound debt when they ignore the human experience and Anita offers insights from her own journey that provide leaders with a blueprint for what they need to do differently.

In this episode of More Elephant, I sit down with Anita Ghosh, Founder and CEO of Bridjr, for a deeply human conversation about leadership, listening, and what it really takes to build organizations that work for people, not just systems.

Anita’s work sits at the intersection of empathy, technology, and business transformation. However, this conversation goes further than frameworks and models - so much further that we are holding space over two episodes for the conversation.

We talk about the quiet moments that shape careers, the cost of external validation, and what happens when leaders stop trusting themselves. Deeply personal, Anita shares her path from large organizations to founding Bridjr including the moments that forced her to slow down, listen, and choose bravery without a safety net.

We also unpack why so many organizations struggle with change, how internal transformation thinking and impact often lags behind external ambition, and why human adoption is the real driver of ROI in technology. At its core, this episode is about remembering that progress starts with listening and that being human is not a liability in business. It is the advantage.